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"A Little Joy For A Long Childhood"
To promote Dr Praeger's Littles healthy snack foods, we dove into the universal truths of the trials and tribulations of being a kid. We shot multiple videos with multiple kids in one day in the client's office - proving that lo-fi production and simple truths make for engaging and viral content. Our fictitious 2nd grader, Ryan K, developed a huge following and fan club and sales of Littles went through the roof.
Client: Dr Praeger's
Role: Executive Producer
Media: Social/Digital
Production Company: Dynamo/Louis Burgdorf & Oliver Anderson
Edit: Great Machine/Cohan Anderson
"We Know Game Show"
For Champs Sports, we partnered with DJ Khaled for a campaign that covered everything from stunts, to surprise appearances to building a mini Champs store, completely stocked, inside Khaled’s Miami recording studio.
Once we built the store, we knew the next evolution in the campaign was to create a web series, featuring DJ Khaled and special guests who come to visit the store. Each week, a different guest would stop by, chat about culture, music and sports and naturally the latest and dopest gear that Khaled had in the store. This helped reach the target audience in an authentic way.
Client: Champs Sports
Production Company: The Good Company/Gil Green
Editorial: Spotwelders/Dahkil Hausif
"F Bomb"
Rogue wanted to differentiate themselves from their competitors and really drive home the intensity of their flavors. The spots play on the double entendre of dropping an "F Bomb" to deliver on the message in a fun and surprising way.
Client: Rogue
Production Company: Arts & Sciences/Nat Prisco
Edit: Mackcut/Eric Laroi
CGI: Banquet
"Terry Tate Office Linebacker"
When Reebok first introduced Terry Tate on Super Bowl, a cultural phenomenon was born. It was one of the first ads to direct viewers to a microsite that contained 3 short films following the exploits of Terry Tate, a fictitious "Office linebacker." It went viral due to its relatable office culture tropes.
